About STILED
Personal styling that actually knows you.
Why I built this
[Draft — rewrite in your own voice, this is just a starting point:] I love clothes, but I hated shopping for them online. Every shop shows everyone the same hundred things, and none of them know my style, my budget, or that I care what a garment is actually made of. So I stopped scrolling and started building. STILED is the stylist I always wanted — one that learns what's genuinely you, and quietly ignores the rest.
What STILED does
STILED starts with a short style quiz — your aesthetic, your budget, your fit, the colours you love, and what matters most to you when you shop. From there it searches across our partner brands and surfaces the pieces that genuinely fit your taste, so you skip the endless scrolling. It's built to understand things most shops ignore: whether you prefer natural fabrics, whether sustainability matters to you, and the difference between the styles you love and the ones you'd never wear.
Brands we work with
STILED has direct affiliate partnerships with the retailers below. Some are single labels; others are multi-brand stores, which means one partnership brings hundreds of individual brands into your recommendations. The list grows as new partners join.
Contemporary womenswear — occasion dresses, two-piece sets, tailored coats and everyday jewellery. Fleur brings the evening and occasion side of the catalogue that we were missing.
Europe's best-known board-sports and streetwear retailer, and by far our largest source of pieces. One partnership, 250+ labels — skate, surf, snow, outdoor and street.
See the labels available through Blue Tomato
…and around 140 further labels carried by Blue Tomato that appear in STILED recommendations.
A German denim and everyday-wear specialist. Strong on fit — including long-leg and shaping ranges that are hard to find elsewhere.
See the labels available through JeansWelt
Berlin-based denim label producing in its own factory in Vietnam, with living wages and full supply-chain transparency. One of our strongest matches for sustainability-minded profiles.
Austrian specialist in bodywear and everyday basics, built on fine natural fibres. Where our natural-materials filter goes first.
New York fine-jewellery label — 18k gold-plated pieces designed to be worn daily rather than saved for occasions.
Barcelona jewellery studio. Sculptural, minimal gold and silver pieces made in small runs.
Danish design house working from Arne Jacobsen's 1937 typography — jewellery and accessories with a graphic, personalisable twist.
Personalised jewellery and accessories — engraved, photo and name pieces, made to order.
Contemporary bags and accessories: shoulder bags, totes and evening pieces at accessible prices.
US hosiery label known for stay-up thigh-highs and tights — our go-to when a profile calls for legwear.
Technical outdoor and cycling wear, built for movement. Feeds the sportier end of our recommendations.
Independent watchmaker producing mechanical and dive watches with an unusually bold design language.
A large global marketplace we use to widen price and size coverage, especially at the affordable end of the catalogue.
When you buy through STILED, we may earn a small commission from the retailer at no extra cost to you — that's how STILED stays free to use. Which pieces we show you is decided by your style profile, never by commission rate.
Who's behind STILED
[Draft — edit freely:] STILED is built by Varvara Kozlova, a Berlin-based founder who studies political science and economics and taught herself to code in order to make this exist. A photo here makes a real difference to trust — worth adding when you have one you like.]
Take the style quiz